- Bluecore is a New York-based software development company specializing in retail shopper identification and customer movement technology, enabling brands to execute highly personalized marketing campaigns and drive customer conversions.
- In February 2026, Bluecore launched its Marketing Agent, an AI-powered system that automates marketing performance analysis and provides actionable insights, significantly reducing the time teams spend on data interpretation.
- The company has partnered with Destination XL Group to enhance technology consolidation, scale personalization efforts, and increase customer movement, showcasing its effectiveness in real-world applications.
- Bluecore's ideal buyers are retail marketing teams seeking to bridge the gap between data availability and actionable insights, as the Marketing Agent addresses the critical challenge of translating complex data into immediate marketing actions.
Bluecore's workforce is organized into 11 departments, with Engineering and Information Technology each comprising 26 employees, followed closely by Operations with 21. This distribution indicates a strong emphasis on technical and operational capabilities, essential for software development. Other departments, such as Community and Social Services and Sales, contribute to the company's holistic approach to service delivery and client engagement.
The company operates across 28 locations, with New York, NY, housing the largest concentration of employees at 50. Other notable locations include Chicago and Boston, each with 3 employees, reflecting a strategic presence in key urban markets. The significant headcount categorized as 'Other' suggests a distributed workforce model, allowing for flexibility and access to diverse talent pools across various regions.
