- Choco is an AI-powered digital order management platform for food and beverage distributors, recognized as the first unicorn in food distribution technology with over $328 million raised since its founding in 2018.
- In the past year, Choco launched several key products including the Autopilot AI agent for food distribution and a new Sales Rep App, while also securing $26.9 million in later-stage venture capital funding.
- Choco supports over 110,000 businesses globally, with notable partnerships including collaborations with Golbon and UniPro to enhance AI-driven order management solutions for their members.
- Choco's ideal buyers are food distributors looking to automate their supply chain processes, reduce manual errors, and enhance customer engagement, making it a critical solution for improving operational efficiency and minimizing food waste.
Sales and Support is the largest group with 62 employees, accounting for roughly one-quarter of the organisation’s staff. Engineering follows closely at 57 team members, underscoring Choco’s emphasis on product development and platform reliability. Operations (37 employees) and Marketing & Product (24 employees) provide additional scale, while Finance & Administration, Business Management, and Other shared functions collectively represent just over a quarter of the workforce. Smaller specialist units such as Quality and Consulting make up the balance.
Headcount is distributed across several hubs, with Berlin hosting 79 employees and serving as the company’s biggest office. An additional 83 team members work remotely or are classified under “Other,” reflecting a flexible staffing model. Barcelona (22 employees), Paris (24), and London (12) form the next tier of European presence, while Chicago, Los Angeles, and New York together account for 24 employees in the United States. Smaller teams in Brussels and Madrid round out Choco’s footprint, illustrating a balanced mix of European and North American operations.
