Cordial is a cross-channel marketing and customer engagement platform that employs roughly 130 people. The company maintains a lean footprint while continuing to add specialized talent across key functions such as engineering, sales, and marketing. Recent hiring has been balanced against employee departures, indicating an emphasis on sustainable growth rather than rapid scaling.
Engineering is Cordial’s largest team with 37 employees, underscoring the company’s product-led approach. Sales and Support follows with 26 team members who focus on client acquisition and retention, while the combined Marketing and Product group counts 23 employees dedicated to go-to-market strategy and feature development. Business Management, Finance and Administration, IT, Operations, and Program & Project Management collectively comprise a smaller but vital segment of the workforce, and a handful of roles are categorized under Legal and Other functions. This diverse mix illustrates the company’s effort to balance technical innovation with operational support.
Cordial has a distributed workforce anchored by its San Diego presence, which hosts 34 employees. Additional hubs include Los Angeles and San Francisco, together accounting for 21 team members, and smaller clusters in Denver, New York, Seattle, Portland, Indianapolis, and Philadelphia. More than one-third of the staff—51 employees—work remotely or in locations outside the primary offices, reflecting the company’s flexible approach to talent placement.