- Datera develops a software-defined storage platform aimed at enterprise and cloud service providers, positioning itself as a leader in the data orchestration and automation market for hybrid cloud environments.
- In April 2021, Datera was acquired by VMware, enhancing its capabilities and market reach within the cloud infrastructure space.
- Datera's Data Services Platform is utilized by Global 2000 enterprises and cloud service providers, leveraging partnerships with major hardware vendors like Dell EMC and Hewlett Packard Enterprise.
- Datera's ideal buyers are IT decision-makers in large enterprises seeking to optimize their data storage solutions, particularly those transitioning to hybrid cloud infrastructures to improve efficiency and scalability.
Datera's workforce is structured across five departments, with a balanced distribution of headcount. The Information Technology, Marketing, Executive, Sales, and Other departments each have one employee, indicating a lean operational model. This structure may facilitate agility and streamlined decision-making, although it also suggests a reliance on multifunctional roles to cover essential business functions.
Datera operates with a concentrated workforce located in Santa Clara, California, where all employees are based. The absence of additional locations and the categorization of 'Other' with a headcount of five suggest a centralized operational approach. This geographic concentration may enhance collaboration and communication among team members, although it limits geographic diversity.