- Edo is a Seattle-based software development company specializing in TV outcomes measurement, providing data analytics solutions that enhance advertising effectiveness across convergent TV platforms.
- In January 2026, Edo launched 'EDO Always-On', an automated outcomes measurement tool for convergent TV, and 'ChatEDO', an AI application that allows users to access TV advertising data using natural language queries.
- Edo has partnered with major media companies like NBCUniversal and Paramount Global to integrate its performance data into their platforms, enhancing the measurement capabilities for advertisers.
- Edo's ideal buyers are advertisers and agencies seeking to optimize their TV advertising strategies; they address the challenge of fragmented media landscapes by providing fast, actionable insights into campaign performance.
Edo's workforce is organized into 12 departments, with a significant concentration in Information Technology, which comprises the entire employee base of 47. Operations follows closely with 43 employees, indicating a strong operational backbone. Engineering, with 19 employees, contributes to the technical capabilities of the company. This distribution suggests a robust focus on IT and operations, essential for software development, while also maintaining a balanced presence in other functional areas.
Edo operates across 30 locations, with a notable concentration in New York, NY, housing 23 employees, followed by Seattle, WA, with 11 employees. Other key locations include New Brunswick, NJ, with 5 employees, and several cities contributing smaller headcounts. The 'Other' category, encompassing 108 employees, indicates a significant remote or distributed workforce, suggesting a flexible operational model that leverages talent across various regions.
