- Entrata is a leading AI-powered operating system for the multifamily industry, valued at $4.3 billion, serving over twelve million residents across major property management portfolios.
- In March 2026, Entrata launched the multifamily industry's first agentic property management system with over 100 embedded AI agents and received a $200 million investment from Blackstone to support its growth.
- Entrata has partnered with Cobu to enhance its Homebody resident app, integrating AI-driven community engagement features that improve leasing and retention performance.
- The ideal buyer for Entrata's solutions includes property management companies looking to streamline operations and enhance resident experiences through innovative technology, making it a critical time for sales teams to engage with this rapidly evolving market.
Entrata's workforce is organized across 18 departments, with the largest being Operations at 223 employees, followed by Finance with 115 and Engineering with 112. This diverse departmental structure supports a balanced operational focus, ensuring robust performance across key business functions. Community and Social Services and Information Technology also play significant roles, with headcounts of 106 and 100, respectively, highlighting the company's commitment to both customer engagement and technical infrastructure.
The geographic distribution of Entrata's workforce is primarily concentrated in Utah, with Lehi hosting the largest number of employees at 192, followed by Provo at 139. Other notable locations include Logan, Salt Lake City, and a variety of smaller sites across the state. The 'Other' category, accounting for 555 employees, indicates a significant remote or distributed workforce, reflecting a flexible operational strategy that extends beyond traditional office locations.
