- Fullpath is a leading AI and Customer Data Platform for automotive dealerships, providing a unified data ecosystem that enhances sales and operational efficiency.
- In January 2026, Fullpath launched the Agentic CRM, the first autonomous sales platform in the automotive sector, designed to improve lead engagement and sales performance.
- The company serves over 2,000 top dealers across North America and is currently utilized by 10% of the North American automotive market, showcasing its significant industry presence.
- Fullpath's ideal buyers are automotive dealerships seeking to streamline operations and improve sales through advanced AI-driven insights, making it crucial for sales teams to engage with them as AI adoption in the sector accelerates.
Fullpath's workforce comprises 11 departments, with a notable concentration in Community and Social Services, which employs 32 individuals, followed by Operations with 24 employees and Sales with 20. This distribution reflects a balanced functional mix, supporting both client engagement and internal operations. Engineering and Marketing departments also contribute to the company's capabilities, albeit with smaller headcounts of 13 and 7, respectively. The diverse departmental structure enables Fullpath to effectively address various aspects of software development and service delivery.
The company's workforce is distributed across 30 locations, with Burlington, VT and Naperville, IL each housing 6 employees, while Miami, FL accounts for 3. The presence of a significant 'Other' category, comprising 85 employees, indicates a remote or distributed workforce model, allowing for flexibility and broader talent acquisition. This geographic distribution suggests a strategic approach to leveraging diverse markets while maintaining operational efficiency across key regions.
