- Genius Sports (NYSE: GENI) is a leading sports technology and data company that provides official sports data and media solutions, positioning itself uniquely in the digital sports and gaming landscape.
- In April 2026, Genius Sports appointed Tony Marlow as Chief Marketing Officer and announced a transformative $1.2 billion acquisition of Legend Media, expected to enhance its revenue run rate to approximately $1.1 billion by 2026.
- The acquisition of Legend, which operates a performance media network with significant traffic and engagement, will integrate its inventory and data into Genius Sports' offerings, targeting sportsbooks, iGaming, and advertising markets.
- Genius Sports' ideal buyers include sports leagues, federations, and betting operators seeking to leverage official data and media for enhanced engagement and monetization, making it a critical player in the evolving sports betting ecosystem.
Engineering is the company’s largest function with 227 employees, accounting for just over one-third of total headcount and underscoring the central role of proprietary technology in Genius Sports’ product suite. Customer-facing work is also sizable: Sales & Support houses 105 employees, while Marketing & Product includes 72 team members focused on go-to-market execution and product strategy. Business Management, Finance & Administration, Operations, IT, and Human Resources collectively employ about 200 people and provide the infrastructure that enables the company to scale its data services. An additional 31 employees are classified as Other, covering specialized or cross-functional roles; the Education category currently shows no dedicated staff.
Genius Sports operates from more than ten hubs, with London hosting the largest concentration at 125 employees. The United States is a key talent base as well, with 86 employees in New York plus smaller teams in Los Angeles, Chicago, and Dallas. Development and operations resources are distributed across Sofia, Bulgaria (59 employees) and Tallinn, Estonia (44 employees), while 18 employees are located in Colombia and 7 in Melbourne, Australia. A further 277 team members fall into the Other category, reflecting remote or smaller satellite locations that support the company’s follow-the-sun service model.
