- Marigold is a Nashville-based marketing technology company specializing in relationship marketing solutions for small to mid-sized organizations, recently transitioning to a more commercial focus under new CEO Lisa Mayr.
- In January 2026, Lisa Mayr was appointed CEO, succeeding Mike Gordon who became Executive Chair, while in September 2025, Marigold's enterprise software business was acquired by Zeta Global, enhancing Zeta's capabilities and customer base.
- Marigold serves over 100 global enterprise brands, including 20 of the top 100 advertisers and more than 40 Fortune 500 companies, through its suite of products like Marigold Loyalty and Cheetah Digital.
- Ideal buyers for Marigold are small to mid-sized organizations seeking scalable marketing solutions, as the company addresses pain points related to customer retention and engagement through innovative, AI-powered marketing technologies.
Marigold's workforce is organized into 14 departments, with the largest being Information Technology (55 employees), Operations (50 employees), and Community and Social Services (46 employees). This distribution reflects a strong emphasis on technical and operational functions, which are critical in the software development industry. The presence of a diverse range of departments, including Sales and Engineering, indicates a balanced approach to both product development and market engagement.
The company operates across 71 locations, with significant headcount in Nashville, TN (46 employees) and New York, NY (28 employees). A notable portion of the workforce is categorized under 'Other' locations, which accounts for 163 employees, suggesting a distributed workforce model. This geographic diversity allows for flexibility and access to various talent pools, while still maintaining a concentration in key urban centers.
