Company Insights
Total employees
7.2% from last year
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New hires (YTD)
5% of total workforce
Departments
650 in Engineering
Locations
5,012 in New York, NY
- Measured is an AI-powered marketing effectiveness platform that helps brands optimize their media spend by connecting digital marketing efforts to in-store sales, positioning itself as a leader in marketing analytics.
- In April 2026, Measured announced a partnership with Alloy.ai to integrate daily consumer demand data, enhancing its platform's capabilities, and has raised $21 million in funding to further develop its product offerings.
- Key customers include major consumer brands that leverage Measured's platform to establish a unified data baseline for marketing effectiveness, particularly in connecting digital signals to physical sales.
- Measured's ideal buyers are marketing teams at consumer goods brands looking to improve their marketing ROI through advanced measurement techniques that do not rely on user-level tracking, making it a timely solution in the evolving digital landscape.
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