- NewStore is a Boston-based software development company that provides a mobile-first unified commerce platform, enabling retailers to enhance their omnichannel operations and customer experiences.
- In June 2025, NewStore launched its Embedded Payments solution, aimed at streamlining retail operations and reducing costs, while also securing $2.5 million in debt financing.
- Notable clients include VEJA, which has implemented NewStore's platform to support its global unified commerce strategy, and UNTUCKit, which reported a 19% sales uplift year-over-year after extending its partnership with NewStore.
- NewStore's ideal buyers are retail brands seeking to improve their omnichannel capabilities and customer engagement, particularly those looking to adopt modern payment solutions and enhance their in-store and online shopping experiences.
NewStore's workforce is organized across 13 departments, with a notable concentration in Information Technology, which employs 26 individuals. Sales and Engineering follow closely, with 20 and 19 employees, respectively. This distribution indicates a strong emphasis on technology and client engagement, which are critical for a software development firm. Other departments, such as Operations and Community and Social Services, contribute to a balanced functional mix, supporting both internal processes and external community engagement.
The company's workforce is primarily based in Boston, MA, which houses 24 employees, making it the largest location. Other significant locations include New York, NY, with 3 employees, and a variety of smaller offices across the United States. Notably, the 'Other' category accounts for 100 employees, suggesting a distributed workforce model that may include remote positions. This geographic distribution reflects a strategic approach to talent acquisition, allowing for flexibility and access to diverse markets.
