- Sure, headquartered in Dallas, Texas, specializes in software development with a focus on leveraging AI to enhance customer experience and operational efficiency.
- In 2025, Sure launched Sure Verify™ for insurance coverage verification and applied for the acquisition of Airtel, aiming to invest up to £62 million in 5G and fiber networks in Guernsey by the end of 2026.
- Sure has formed notable partnerships, including embedding its digital quoting engine with CUFG, enhancing service delivery for their members.
- Ideal buyers for Sure are businesses seeking to improve their insurance processes and customer engagement through innovative technology solutions, particularly in the insurance sector.
The company comprises 12 distinct departments, with a total workforce of 124 employees. The largest departments are Engineering, with 28 employees, and Operations, housing 26 employees. Information Technology follows closely with 17 employees. This distribution indicates a strong emphasis on technical and operational capabilities, essential for software development, while also maintaining a balanced presence in sales and human resources.
The company operates across 29 locations, with a notable concentration in Santa Monica, CA, which employs 10 individuals, followed by New York, NY, with 7 employees. The remaining locations, including Denver, Austin, and Los Angeles, contribute minimally to headcount, highlighting a significant portion categorized as 'Other' with 78 employees. This suggests a distributed workforce model that may facilitate remote work arrangements, reflecting broader industry trends.
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