- Swoogo is a leading event management platform based in Los Angeles, California, specializing in B2B event teams and recently launched a native Model Context Protocol (MCP) server, becoming the first platform to connect live event data to AI tools.
- In the past year, Swoogo acquired Amae Live to expand its professional services and launched the MCP server on April 6, 2026, enabling seamless integration with AI tools like ChatGPT and Claude.
- Key partnerships include integrations with prominent AI tools, enhancing event teams' capabilities in querying and analyzing real-time event data, thereby improving operational efficiency.
- Swoogo's ideal buyers are B2B event planners and teams looking to streamline event management processes and leverage AI for data-driven decision-making, making it a timely solution in the evolving event landscape.
Swoogo's workforce is organized across nine departments, with Sales being the largest at 18 employees, followed closely by Operations with 12. Engineering, while smaller at 4, plays a critical role in product development. The distribution of employees across various functions indicates a strong emphasis on sales and operational efficiency, while other departments such as Marketing and Community and Social Services maintain a balanced presence with 2 employees each.
The company's workforce is distributed across 21 locations, with the largest concentrations in Atlanta, GA, and Seattle, WA, each hosting 3 employees. Other notable locations include San Francisco, CA, New York, NY, and Chicago, IL, each contributing 2 employees. The 'Other' category accounts for a significant portion of the workforce, reflecting a remote or distributed work model that enhances geographic diversity.
