- Tracer is a collaborative analytics platform based in New York that specializes in unifying fragmented data to enhance business performance and decision-making for agencies and enterprises.
- In April 2026, Tracer announced a partnership with Code3, resulting in a 300% acceleration of financial workflows and a 40% reduction in reporting hours for the agency.
- Tracer has also expanded its partnership with January Digital, significantly increasing the usage of its AI systems by over 200% and processing data growth by 400% to improve media performance visibility.
- Tracer's ideal buyers are CFOs and agency leaders facing challenges with fragmented data and inefficient reporting processes, making it essential for sales teams to engage with companies looking to streamline their financial and operational workflows now.
Tracer comprises 11 departments with a total workforce of 32 employees. The largest department is Operations, housing 20 employees, followed by Information Technology with 19. Engineering, while smaller with 10 employees, plays a crucial role in product development. This distribution indicates a strong emphasis on operational efficiency and technical support within the organization.
Tracer operates across 11 locations, with a significant concentration in Boise, ID, which accounts for 17 employees, and New York, NY, with 11 employees. The presence of a diverse range of locations, including smaller offices in Hastings, NE, and Woodland, CA, suggests a distributed workforce model. The 'Other' category, encompassing 52 employees, highlights a substantial remote or decentralized operational strategy.
