- Under Armour, headquartered in Baltimore, Maryland, is a leading athletic apparel company known for its innovative performance gear, although it has recently faced challenges in revenue growth, reporting a 5% decline to $1.33 billion in Q3 of fiscal 2026.
- In the past year, Under Armour has focused on a business transformation strategy, with CEO Kevin Plank emphasizing improved product offerings and market presence, despite a challenging reset phase in North America.
- The company has partnered with DICK'S Sporting Goods and Unrivaled Sports to enhance youth sports experiences, aiming to create dynamic, athlete-first environments for players and families.
- Under Armour's ideal buyers include sports retailers and youth sports organizations looking for high-performance athletic gear, as the company aims to reignite brand momentum and capture market share through innovative products and storytelling.
Under Armour's workforce is organized into 19 departments, with the largest being Sales at 548 employees, followed closely by Operations with 478. The Executive department comprises 429 personnel, indicating a strong leadership presence. This functional balance suggests a strategic focus on both sales and operational efficiency, supported by significant investments in technology and marketing.
The company operates across 327 locations, with the largest concentration in Baltimore, MD, housing 609 employees. Other notable locations include Boston, MA, with 35 employees, and New York, NY, with 30. The substantial 'Other' category, accounting for 1,913 employees, indicates a distributed workforce, suggesting a flexible approach to geographic presence while maintaining a strong operational hub in Maryland.
