Company Insights
Published on
July 11, 2025

How Many People Work at Upside? Headcount and Employee Trends

Total Employees
290
7.2% from last year
16
New Hires (YTD)
20
5% of total workforce
Departments
13
650 in Engineering
Locations
19
5,012 in New York, NY

Upside, the digital marketplace that delivers personalized cash-back offers on everyday purchases, employs about 290 people. Recent staffing activity shows 20 hires and 16 departures, resulting in a modest net gain in overall headcount. The balanced growth suggests the company is maintaining a steady workforce while continuing to refine its product and market reach.

Upside Headcount Breakdown by Department

Marketing and Product is the largest group at Upside with 69 employees, closely followed by Engineering at 67 and Sales and Support at 58. Business Management (31) and Operations (20) provide additional scale, while Information Technology (18), Finance and Administration (13), Human Resources (7), and Program & Project Management (3) round out internal functions. An additional 4 employees are classified in Other roles. This distribution indicates a strong emphasis on product development, customer acquisition, and ongoing operational support.

Marketing and Product
69
Engineering
67
Sales and Support
58
Business Management
31
Operations
20
Information Technology
18
Finance and Administration
13
Human Resources
7
Program and Project Management
3
Other
4

Upside Employees by Location

Upside’s workforce is distributed across several hubs, with the greatest concentration in Washington, DC (62 employees). Austin (38), New York (30), and Chicago (27) also represent significant talent centers. Smaller teams are based in Los Angeles, San Francisco, Baltimore, Houston, and Las Vegas, while 110 employees work remotely or from other locations. The mix of urban offices and remote roles highlights the company’s flexible approach to hiring talent where it is available.

Washington, DC
62
Austin, TX
38
New York, NY
30
Chicago, IL
27
Los Angeles, CA
5
San Francisco, CA
8
Baltimore, MD
4
Houston, TX
3
Las Vegas, NV
3
Other
110
Get more information on people and companies with Unify

Unify is an all-in-one platform for intent data, enrichment, prospecting, and account research. Learn more about Upside and other companies with our data sources and AI agents.

Get started with Unify