- Virtuous is a responsive fundraising platform for nonprofits, focusing on enhancing donor relationships and improving fundraising outcomes, as evidenced by their 2026 Nonprofit Fundraising Benchmark Report which shows a 20% increase in median gifts.
- In 2026, Virtuous launched new capabilities to personalize fundraising efforts and save time for nonprofit teams, including the introduction of gift frequency as a new metric in their benchmark report.
- Virtuous serves a diverse range of nonprofit customers across sectors such as human services, faith, healthcare, and education, with 771 organizations participating in their latest benchmark study, reflecting their strong market presence.
- The ideal buyer for Virtuous is mid-sized to large nonprofits looking to deepen donor engagement and improve fundraising efficiency, particularly as the sector shifts focus from donor acquisition to retention and relationship-building.
Virtuous operates with a diverse departmental structure comprising 11 distinct areas. The largest department is Community and Social Services, which employs 26 individuals, followed closely by Sales with 20 employees and Operations with 16. This distribution indicates a strong emphasis on community engagement and sales-driven initiatives, while also maintaining a balanced presence in engineering and IT functions.
The geographic distribution of Virtuous's workforce spans 46 locations, with a significant concentration in Phoenix, Arizona, housing 22 employees. Other notable locations include Gilbert, Plano, and Chicago, each contributing 3 employees. The 'Other' category accounts for 50 employees, suggesting a substantial remote or distributed workforce, enhancing the company's flexibility in talent acquisition across various regions.
