- Vividly is a leading trade promotion management software company based in San Francisco, specializing in optimizing trade spend for consumer packaged goods (CPG) brands, with a focus on AI-driven solutions.
- In January 2025, Vividly secured $30 million in Series B funding, bringing its total funding to approximately $68.5 million, which will enhance its AI capabilities and expand its product offerings.
- The company has successfully managed over $2.6 billion in trade spend for 50 industry-leading brands, demonstrating its effectiveness in streamlining trade promotion processes and improving ROI.
- Vividly's ideal buyers are small to midsize CPG companies looking to optimize trade spend strategies, as they offer a solution that significantly reduces time spent on trade management and enhances planning accuracy by over 20%.
Vividly's workforce is organized into nine departments, with Operations, Executive, Sales, Information Technology, and Engineering being the largest, each comprising seven employees. Operations leads with a headcount of eight, indicating a strong focus on efficiency and process management. The balanced distribution across departments reflects a well-rounded organizational structure that supports both technical and operational functions effectively.
Vividly operates across 17 locations, with notable concentrations in New York, NY and San Francisco, CA, each housing two employees. The presence of a significant 'Other' category, accounting for 33 employees, suggests a distributed workforce model that likely includes remote or less centralized roles. This geographic diversity may enhance the company's ability to tap into various talent pools while maintaining operational flexibility.
