- YipitData is a leading market research firm specializing in alternative data-driven market intelligence for institutional investors, retailers, and consumer brands, providing insights into sectors like e-commerce and ridesharing.
- In April 2026, YipitData appointed Henry Schuck, founder and CEO of ZoomInfo, to its Board of Directors, signaling a strategic expansion and continued investment in leadership.
- The company serves major clients in the investment sector, leveraging proprietary data assets to deliver timely insights that help businesses understand market dynamics and consumer behavior.
- YipitData's ideal buyers are institutional investors and corporate strategists seeking granular market insights to inform investment decisions, making it crucial for sales teams to engage with them as they expand their data offerings.
Marketing and Product is the largest group with 138 employees, giving the company a strong go-to-market and product development focus. Engineering ranks next at 117 professionals who build and refine YipitData’s analytics platform. Sales and Support contribute 94 employees dedicated to revenue generation and client success, while 49 Information Technology specialists maintain internal systems and data infrastructure. Smaller yet essential functions—including Business Management, Finance and Administration, Operations, Human Resources, Legal, and Other shared services—collectively round out the remaining staff, demonstrating a balanced organizational structure across both technical and business disciplines.
Most employees—169 in total—are based in New York, underscoring the city’s role as the company’s primary talent hub. Additional U.S. concentrations include Austin (22), San Francisco (13), Los Angeles, Chicago, Miami, and Washington, DC, each with single-digit headcounts. International presence is found in São Paulo (14) and Hong Kong (11), while 239 employees work from other or fully remote locations. This blend of metropolitan offices and distributed staff supports YipitData’s ability to recruit specialized talent and serve clients worldwide.
