- Zappi is a leading consumer insights platform headquartered in Boston, Massachusetts, that empowers brands to make faster, smarter decisions by embedding consumer understanding into their innovation processes.
- In 2025, Zappi launched its Brand Health Tracker, a continuous brand measurement system that provides actionable insights on consumer sentiment, and added customers with over $160 billion in combined revenue, including major brands like PepsiCo and Coca-Cola.
- Zappi partners with more than half of the Fortune 500 CPG brands and has engaged 8 million consumers across 62 countries, showcasing its extensive reach and influence in the market.
- Zappi's ideal buyers are marketing and insights teams at large consumer brands looking to democratize access to timely consumer insights, helping them address the challenge of decision velocity outpacing insight velocity in today's fast-paced market.
Zappi operates with a singular department, Community and Social Services, which employs one individual. This concentrated departmental structure indicates a focused approach to community engagement and support. With no additional departments, the company demonstrates a streamlined operational model that may prioritize specialized functions over broader departmental diversity.
Zappi's workforce is centralized in a single location categorized under 'Other,' which accounts for one employee. This lack of geographic diversity suggests a concentrated operational strategy, potentially limiting the company's reach but allowing for a cohesive team environment. The absence of multiple locations indicates a focused approach to workforce management and resource allocation.
