How to integrate Unify with Gumloop
To integrate Unify with Gumloop, create an Agent Webhook trigger and add its generated URL to a Unify Play’s Webhook action. Send prospect context as JSON and configure how the agent receives it. Inspect the completed run separately from the webhook acknowledgement.[1][2][3]
- Connection
- Via webhook
- Automation
- Tool
- Gumloop
- Agent Webhook
- Data flow
- Unify → Gumloop
- JSON payload
At a glance
- Use a Unify Webhook action to send data to Gumloop
- Validate a fictional record before mapping live prospect values
- Check downstream completion separately from HTTP acceptance
When this workflow makes sense
Start with the decision your team needs to make, then choose the connection that supports it.
A useful briefing should be traceable to its inputs. Decide which prospect fields the agent receives and how the instructions handle unknown values. Start with a fictional record and check the finished output against the input before involving live prospect data.
A good fit when
Teams using a Gumloop agent to work with prospect context supplied by a Unify Play.
Reconsider the plan when
If the desired brief requires facts that the payload does not contain, define a separate supported way to obtain them or have the agent mark them as unknown.
Design the handoff
Use this framework to agree on the input, the next action, and who owns the result.
Suggested workflow design, based on the documented capabilities below.
| Stage | Decision to make |
|---|---|
| Context | Choose the prospect facts the agent needs and label fictional test values clearly. |
| Instructions | Tell the agent to preserve supplied facts and explicitly identify missing information. |
| Review | Compare the completed brief with the input and look for unsupported additions. |
| Delivery | Inspect the agent run result; configure any later delivery to another system separately. |
Explore the scenarios
Choose the situation that fits your team and work through the proposed plan.
Open a scenario to explore its plan. Checklists track your selections in this page only.
Draft a prospect handoff brief
A Play should give an agent the known prospect context for a short handoff summary.
Tell the agent to preserve supplied facts and flag missing context. The webhook acknowledgement does not contain the final brief.
- Create an Agent Webhook trigger
- Choose raw JSON or insert the Raw JSON badge in the prompt
- Send the fictional prospect and inspect the completed run
Test the agent’s handling of gaps
The input may omit a company name or another field used in the handoff.
Make missing-data behavior part of the agent instructions and inspect it with a controlled sample.
- Define how the agent should describe unknown values
- Send a sample with a deliberately missing field
- Review the resulting run before using live prospect records
Illustrative workflow, not a preconfigured automation. Complete these checks in your own account.
Define success before launch
Inspect the data and the intended outcome separately. Connection status is only the first check.
Expected, not tested
An accepted request returns HTTP 200 with {"success": true}. A corresponding agent run appears in its history.
Read the completed run and its result in Gumloop. The webhook responds before the agent finishes and does not return the agent output.
Documentation-based reference. This workflow has not been tested end to end. Use a record or event you control before enabling live activity.
Questions answered
Common decisions when connecting Unify and Gumloop.
How do I connect Unify to Gumloop?
Create the Agent Webhook in Gumloop, then configure a Webhook action in your Unify Play with its generated URL. Use POST and a JSON body for this recipe. Send a controlled sample, map its fields, and inspect the receiving workflow.[1]
Is this a native Unify Gumloop connector?
This article uses the outbound Unify Webhook action and a receiving webhook in Gumloop. It does not represent a separate native connector in the Unify integrations catalog.[1]
What authentication does the Gumloop webhook need?
The Agent Webhook uses a secret in its generated URL. No API key or Authorization header is needed for this endpoint. Treat the entire URL as a credential.[3]
Does a successful HTTP response mean the Gumloop workflow finished?
Read the completed run and its result in Gumloop. The webhook responds before the agent finishes and does not return the agent output.[3]
Where should I map the prospect fields in Gumloop?
Keep the sample keys visible in the raw JSON or trigger prompt. Ask the agent to use prospect_name, prospect_email, company_name, and company_domain exactly as supplied.[3]
Limits & decisions
Check these boundaries before designing a live workflow around the connection.
- This article documents an outbound webhook, not a two-way sync
- The sample is fictional; resolved variables, receiver permissions, retries, and downstream completion need account-level testing
What the connection supports
Understand the connection, the data involved, and the behavior that matters for a Unify + Gumloop workflow.
POST / JSON
| Decision | What to know |
|---|---|
| Direction | Unify → Gumloop[1] |
| Receiving step | Agent Webhook[3] |
| Example request | POST with a JSON body[1] |
| Authentication | The Agent Webhook uses a secret in its generated URL. No API key or Authorization header is needed for this endpoint. Treat the entire URL as a credential.[3] |
| Completion check | Read the completed run and its result in Gumloop. The webhook responds before the agent finishes and does not return the agent output.[3] |
Technical setup reference
References and requirements for the Gumloop connection.
Connection requirements and setup checklist
Before connecting
- Access to a Unify Play with a Webhook action
- A Gumloop agent with access to webhook triggers
- An agent instruction that describes how to use the incoming prospect data
Request configuration
- Method
POST- URL pattern
https://api.gumloop.com/trigger_incoming_webhook/YOUR_TRIGGER_ID/YOUR_SECRET- Headers
Content-Type: application/json- Authentication
- The Agent Webhook uses a secret in its generated URL. No API key or Authorization header is needed for this endpoint. Treat the entire URL as a credential.
Choose JSON as the body format. Unify sets Content-Type automatically. The receiver must respond within Unify’s 8-second timeout; request responses are not passed to later Play steps.[2]
Replace URL placeholders with the actual receiver URL from your account or deployed application. These example URLs are not working endpoints.
Example handoff payload
Start with a fictional prospect. Validate the resolved values before using a real record.
Inspect the sample payload and field mapping
{
"event": "prospect_handoff",
"prospect_name": "Alex Morgan",
"prospect_email": "alex@example.com",
"company_name": "Example Company",
"company_domain": "example.com"
}Fictional data. Replace sample values before using a real Play.
The keys are an example handoff format, not required Unify field names. Use the field mapping to distinguish record data from fixed settings. Select available fields in your Play and inspect Expand preview; do not replace configuration values with prospect data.[2]
| Payload field | Value to send |
|---|---|
event | A fixed label you choose for this workflow |
prospect_name | Use {{ person.first_name }} and {{ person.last_name }} for the prospect name |
prospect_email | Use {{ person.email }}; decide how to handle missing values |
company_name | Use {{ company.name }} |
company_domain | Use {{ company.domain }} |
Keep the sample keys visible in the raw JSON or trigger prompt. Ask the agent to use prospect_name, prospect_email, company_name, and company_domain exactly as supplied.
Troubleshooting
Start with the stage where the expected data or action stops appearing.
The endpoint returns 404
Check that the trigger is active and that its URL was copied completely. Gumloop uses the same 404 response for an unknown trigger, a deactivated trigger, or an incorrect secret.[3]
The agent does not receive useful context
Check the raw JSON input setting or the Raw JSON badge in the prompt. Compare the run input with the body sent from Unify.[3]
The response has no agent result
That is expected for this asynchronous trigger. Inspect the run history. Configure any later delivery action separately if the result needs to go to another system.[3]
Sources & review
Official documentation reviewed on September 15, 2026.
Technical claims link to primary documentation from Unify and the destination tool. Scenarios, field choices, and recovery plans are editorial implementation examples. Documentation review is separate from execution testing.
Documentation reviewed; end-to-end execution not tested. No named technical reviewer has signed off on these articles yet.
Content updated: . Report a correction to Unify with the tool name, source URL, and behavior you observed.
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