Sequences 201: Upleveling Your Sequences (Sales)

Sequences 201

In Sequences 101, you learned how to build structured, multi-step email sequences. Now in Sequences 201, you’ll unlock the next level: AI Snippets—Unify’s most powerful feature for sending personalized emails at scale. AI Snippets allow you to generate dynamic, role-aware, and behavior-informed content blocks within your sequences using real-time data and even the output of AI agents. The result? Every prospect receives outreach that feels handcrafted, without requiring manual effort.

An AI Snippet is a smart, dynamic text block powered by a prompt and a set of structured variables. It lives inside your email sequence and adapts to each recipient using data like their job title, company activity, CRM fields, or AI agent outputs. You define the prompt, select relevant variables (like {person.title} or agent responses), and even set fallback content in case data is missing. Most snippets are designed to be short and specific—high-context personalization that feels human, not robotic.

Let’s walk through a few powerful examples. For a simple role-based intro, you might prompt the snippet to generate a sentence explaining why you’re reaching out based on someone’s job title. A growth leader would get a message aligned to growth outcomes, while a product leader sees something completely different—instantly making the message feel relevant. Another common use case is including customer proof in a PS section. The snippet can dynamically pull a testimonial that’s specific to the recipient’s persona or industry, such as how a company like Flock Safety uses Unify for location-aware crime outreach.

For more advanced teams, AI Snippets can incorporate live signals from AI Agents. For example, if you have an agent that detects recent product launches, the snippet can reference that exact launch and position your message around it—“Congrats on the Figma Sites release. Are you retargeting traffic from that announcement yet?” This kind of context-driven personalization gives your messaging relevance and urgency, tied to what’s actually happening at the account.

To use an AI Snippet in a sequence, simply click the snippet icon or press ; inside the email editor, then select your snippet from the list. It will insert a dynamic placeholder into your message, and the preview panel will show how it renders per persona—so you can confidently scale personalization across every play.

With AI Snippets, Unify gives you the power to personalize deeply, react to real-world events, and scale messaging without losing authenticity. Whether you’re writing differentiated intros, inserting proof points, or referencing live market signals, you’re no longer choosing between quality and efficiency. This is what modern outbound personalization looks like—fast, relevant, and real.