- FirstCry, under its parent company Brainbees Solutions, operates as a leading direct-to-consumer brand specializing in baby and child products, with a revenue of ₹2,637.2 crore in FY25, reflecting a 16.36% growth from the previous year.
- In April 2026, FirstCry's subsidiary Globalbees increased its stake in Candes Technology from 62% to 92% through a cash transaction valued at INR 37,250 per share, despite Candes experiencing declining financial performance.
- FirstCry's product offerings cater to a wide range of customers, including parents and caregivers, and the company has established a strong presence in the consumer electronics segment through its acquisition of Candes Technology, which manufactures smart electrical products.
- FirstCry's ideal buyer includes parents seeking quality baby products and electronics, addressing pain points related to product variety and reliability, making it a compelling option for B2B partnerships in the retail and e-commerce sectors.
Sales and Support is the largest group with 85 employees, accounting for just over one-fifth of total staff. Operations follows closely at 84 employees, while Business Management has 79 team members. Marketing and Product (64 employees) and Engineering (57 employees) round out the core functional areas, highlighting a balance between customer-facing roles and product development. Smaller teams such as Human Resources (13) and an "Other" category (32) provide additional support, whereas Healthcare, Quality, and Consulting currently register no dedicated headcount.
Pune is the primary talent hub with 171 employees, representing about 41 % of the workforce. Another sizable segment—133 employees—falls under the "Other" category, suggesting a mix of remote or smaller satellite locations. Mumbai hosts 46 team members, and Bengaluru supports 18, reinforcing the company’s presence in key Indian tech and commerce centers. Additional clusters can be found in Hyderabad, Thane, Delhi, Lucknow, Guwahati, and Haryana, each contributing fewer than 15 employees and demonstrating a broad geographic footprint within the country.
