Company Insights
Published on
July 11, 2025

How Many People Work at Whatnot? Headcount and Employee Trends

Total Employees
730
7.2% from last year
47
New Hires (YTD)
159
5% of total workforce
Departments
15
650 in Engineering
Locations
13
5,012 in New York, NY

Whatnot, an e-commerce marketplace that blends livestreaming with community-driven shopping, employs approximately 730 people. The company has added 159 team members while 47 have departed, signaling a net expansion of its workforce. This steady hiring cadence supports Whatnot’s goal of scaling its technology, operations, and marketplace curation capabilities.

Whatnot Headcount Breakdown by Department

Engineering is the largest group at 216 employees, underscoring Whatnot’s focus on building a robust streaming and transaction platform. Marketing and Product collectively account for 132 employees, reflecting the importance of audience growth and feature development. Customer-facing functions are also prominent: Sales and Support total 103 employees, while Business Management roles number 95. Smaller yet vital teams include Operations (40), Finance and Administration (35), Human Resources (33), Legal (31), Information Technology (30), and an assortment of other specialties (15).

Engineering
216
Marketing and Product
132
Sales and Support
103
Business Management
95
Operations
40
Finance and Administration
35
Human Resources
33
Legal
31
Information Technology
30
Other
15

Whatnot Employees by Location

Whatnot’s team is widely distributed, with nearly half of employees working remotely or in locations outside its primary hubs (356 people). The largest defined offices are in San Francisco (103) and New York City (102), followed by Los Angeles (77). Additional clusters are located in Phoenix, Seattle, Austin, Chicago, Boston, and London, each ranging from 5 to 27 employees. This multi-hub model enables Whatnot to tap diverse talent pools while maintaining a strong presence in major technology and commerce centers.

New York, NY
102
San Francisco, CA
103
Los Angeles, CA
77
Seattle, WA
23
Phoenix, AZ
27
Boston, MA
5
Chicago, IL
8
Austin, TX
11
London, UK
18
Other
356
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