Anatomy of an Outbound Email That Gets Replies

Your outbound emails are probably following the same playbook from three years ago. We analyzed 25 million of them to find out what actually works now.

To Vibe or Not to Vibe

AI made it easy to build your own GTM tools. But "can you build it?" is the wrong question. This guide gives you a framework for deciding what's worth building, what's worth buying, and what's wasting your team's time.

The Product-Led Outbound Playbook

Your reps do great work on a fraction of your TAM. The rest goes untouched. This guide shows how to pair human effort with automation so every account gets the right level of engagement.

The Outbound Sweet Spot: How GTM Teams Balance Human Effort and Automation

Your reps do great work on a fraction of your TAM. The rest goes untouched. This guide shows how to pair human effort with automation so every account gets the right level of engagement.

The Expansion Playbook for the Signals Era

Turn expansion into your highest-leverage growth motion. This playbook shows how modern GTM teams use customer signals to drive predictable upsell and cross-sell revenue.

How to Run a Fundraise Announcement

Sharing our exact playbook for how we generated 885 meetings and $25M in pipeline during our Series B Fundraise Announcement.

The Art & Vibes of Marketing Attribution in B2B SaaS

How do you measure the impact of an in-person event conversation versus a LinkedIn ad impression? Or the cumulative effect of brand sentiment built quietly over months?

10 Tools in Unify's Growth Tech Stack

These are the tools Unify’s growth team uses every day to scale pipeline and move fast with a lean team. Learn how each one fits into our outbound, marketing, and growth workflows.

Unify's Fundraise Announcement Playbook

Learn about how Unify booked 494 Meetings and generated $6.6M in pipeline from our Series A Announcement.

8 Tools in Unify's Sales Tech Stack

From lead routing to forecasting to automated outbound, these tools power Unify’s sales team. See how we grow revenue while staying lean.

How Unify Grew Paid Marketing from 0 to $60M in Annualized Pipeline

A detailed guide on Unify’s learnings from going 0 → 1 on paid marketing in less than 6 months.

7 Warm Outbound Email Templates Guaranteed to Book Meetings

Get sales email templates that are guaranteed to book you more meetings with outbound. See the intent triggers that matter most to generate pipeline from warm outbound.

How Unify Scaled Automated Outbound from $0 to $7M in Pipeline

Unify takes a moment to reflect on 2024 and how it built automated outbound as a channel from 0 to 1.