Your fundraise can be one of your best marketing campaigns of the year. In July 2025, we announced Unify’s $40M Series B and booked 885 meetings worth $25 million in pipeline in just one month. This wasn’t luck. We’ve done this three times and have cracked the code on how to turn a funding announcement into meetings booked. Fundraise announcements are often treated like a one-off announcement. But when done right, they can be a major pipeline generator, credibility booster, and growth catalyst. Ride the wave as long as you can. Here is how.