Prospect on product launches
A company that just launched a product has new customers to support, new numbers to hit and a reason to talk. Find the launches in your ICP and the person who owns what comes next.
The conversation
Sample accounts and numbers, for illustrationYouFind companies in our ICP that launched a product in the last 30 days, read what they launched, qualify them against our ICP and skip anyone in our CRM, and give me the leader who owns what comes after the launch at each, with a verified email and a first line that names the product.
Unify3 checks · PredictLeads, web research and CRM
- Read product launches from PredictLeads for the last 30 days and kept the companies that fit the ICP.
- Read each launch page and coverage to see what shipped and which team feels it: support, onboarding, operations or implementation.
- Removed customers and open deals in HubSpot and found the leader of that team through the contact waterfall.
Thirty-four ICP companies launched something in the last 30 days. Twenty-six are not in your CRM, and for 23 of those the leader who inherits the launch has a verified email.
- 34
- launches in the ICP last 30 days
- 26
- not in the CRM
- 23
- leader verified
- 9
- also hiring for support launch plus hiring
- 4 days agoNorthwind Labs launches a self-serve tierA free tier below the current plan. Support volume follows a self-serve launch within weeks. Head of Support: Dana Holt.
- 11 days agoMerridian Systems ships an integrations marketplaceForty third-party integrations at launch. Implementation lead: Nils Berg. Two integration-support roles posted the same week.
- 19 days agoBrightpath launches a mobile appFirst mobile product. Onboarding runs through the support team. Head of Support: Elena Marsh.
- 27 days agoHalden Robotics announces a new product lineHardware. The operations lead inherits the service load. Tara Quinn.
Launches and dates come from PredictLeads; what shipped is read from the launch itself. That a launch brings load to a team is the reading, and the note asks about it rather than asserting it.
YouFor the top ones, who owns what comes next and what will the launch do to their week?
UnifyThe leader is different at each company, and the load is different too. Each row says who, and what the launch changes for them.
- Who feels it
- A self-serve tier lands on support. A marketplace lands on implementation. A mobile app lands on onboarding. The contact follows the load, not the org chart.
- Launch plus hiring
- Nine companies posted support or onboarding roles in the same window. Those are the strongest rows, and the note can name the role.
YouShow me the nine that launched and posted support or onboarding roles in the same 30 days.
UnifyNine companies launched and started hiring for the team that inherits the launch, and seven of them are not in your CRM. Four are below, ranked by roles posted.
- 1Calderon Health4 roles
- 2Merridian Systems2 roles
- 3Northwind Labs2 roles
- 4Lumen Freight1 role
Roles and launch dates both come from PredictLeads, so the first line can name the role as well as the product.
YouNarrow it to the software companies that launched an integration or a platform, and tell me who runs support at each.
UnifyEight of the 34 are software companies that shipped an integration or a platform this month. Support inherits the questions either way, so the contact here is the head of support, verified.
| Company | Launched | Runs support | Verified |
|---|---|---|---|
| Merridian Systems | Integrations marketplace, 40 partners | Priya Nair · Head of Support | |
| Halcyon | Public API and developer platform | Ines Varga · VP Support | Email and number |
| Kestrel Analytics | Salesforce integration | Sam Oduya · Support lead | |
| Oakline Software | Partner app platform | Mara Voss · Director of Support |
At Merridian the implementation lead stays the first contact, and the head of support is added because marketplace questions reach the support queue first.
YouDraft the first lines on the product and set this to run weekly.
UnifyTwenty-three drafts are in review, each opening on the product and one thing it changes. The launch watch runs every Monday.
- Day 1Email
The self-serve tier
Dana, saw the self-serve tier went live last week. Teams that add a free tier usually see the ticket mix change before the volume does: more how-do-I questions from people who never spoke to sales. Are you routing those differently, or waiting to see the numbers first?
- Day 5LinkedIn
Connection note
One line on the launch, no product.
- Day 10Email
Only if no reply: one example of what a similar team changed after a self-serve launch, and the same question.
Set up
- Twenty-three drafts held for review Each names the product and one consequence, and asks a question. Nothing sends until approved.
- Weekly launch watch PredictLeads is read every Monday for launches at ICP companies; new ones get the same treatment.
- Customers launching Four customers launched this month. Their account managers were told, with what shipped.
The launch is public. What it does to the team is a question the email asks; the answer is theirs.
Launch prospecting, with and without Unify
A launch is the most public thing a company does. The week after it is the best week to write, and the easiest to miss.
| Without Unify | With Unify |
|---|---|
| Launches are noticed when a rep sees the announcement, days late | PredictLeads reports product launches by company, dated, and Unify keeps the ones in your ICP |
| The email congratulates the company and asks for time, with nothing about what launched | Web research reads what shipped, so the first line names the product and what it changes |
| The contact is the CEO, who is the least likely to reply that week | The contact is the leader who owns what comes after the launch: support, onboarding, operations |
| The launch is treated as a signal on its own, without checking whether the company fits | Fit is checked first, and customers and open deals drop out before anyone writes |
Start from this prompt
Make it your own in Unify, then review the results.
Find companies in our ICP that launched a product in the last 30 days, read what they launched, qualify them against our ICP and skip anyone in our CRM, and give me the leader who owns what comes after the launch at each, with a verified email and a first line that names the product.
What else you can ask for
The walkthrough is one path through this workflow. These are the turns people take most often.
- One categoryWhich mid-market software companies launched a new integration or platform this month, and who runs support at each?Try in Unify
- Launch plus hiringWhich ICP companies launched a product and posted support or onboarding roles in the same 30 days?Try in Unify
- Customers launchingWhich of our customers launched a product this quarter, and what does the launch mean for how they use us?Try in Unify
How it changes by who you sell to
- Software
- A software launch means a support and onboarding load that arrives in weeks. Ask for launches in your ICP, read what shipped, and write to the head of support or customer success about what the launch changes for their team.
- Financial services
- Banks and insurers launch products under regulatory review, and the launch page says what they promised. Ask for launches by product line, and write to the operations or compliance lead about the process behind the promise.
- Healthcare
- Health-tech launches come with new integrations and new users at once. Ask for launches in your category, and take the product or implementation lead as the contact, since they own the rollout.
- Manufacturing
- A new product line means new suppliers, new plants and new service demand. Ask for launches by category, and write to the operations or supply-chain lead about the ramp.
- Retail and e-commerce
- Retail launches are seasonal and public. Ask for brands launching a line or a category this month, and reach the head of ecommerce about the demand it will bring.
Next in signals and intent
+4Research intentAct on category and comparison researchSomeone reading comparison pages has moved past whether to buy and on to which one.
Hiring audiencesBuild an audience from hiring signalsFind accounts investing in the team you sell to and keep the job evidence with the audience.
+5Daily prioritizationBuild today's prospecting listOpen the day with ten accounts ranked on fit, this week's intent and your own history with them, each with a verified contact, instead of a judgment call about where to start.
Connect what this workflow uses
Each guide covers the connection, what Unify reads and writes, and what to check before the first run.
- Connect SalesforceAuthorize Salesforce in Unify, configure CRM field mappings, and choose when to enable writing.
- Connect HubSpotConnect HubSpot to Unify, map Company and Person fields, and plan CRM exclusions and supported write-back.
- Connect GmailConnect Gmail to Unify for sequence emails and replies.
Questions about this workflow
Where do launches come from?
From PredictLeads, which reports product launches and other company events by company with dates. Unify matches them to your ICP and to the CRM, and web research reads what actually shipped.
Why not write to the CEO?
Because the week after a launch the CEO is doing press, and the person who feels the launch is the one running support, onboarding or operations. The page finds that leader and writes about their load, not the announcement.
Is a launch a buying signal?
It is a change with predictable consequences: more users, more tickets, new processes. The first line names the product and asks about one consequence; it does not claim the company needs anything.
How is this different from catching a new executive early?
That page starts from a person changing jobs. This one starts from a product shipping, and the contact is whoever inherits the work it creates, who may have been in the role for years.