The Email Engagers Play

Automating outbound based on email engagement helps you retarget previous prospects. Here's how to set it up in Unify:

Building Your Audience

‍‍Create an audience for email engagement tracking. Focus on prospects who have finished sequences but continue showing interest through opens and clicks. Set parameters like "finished sequence more than 20 days ago" and "opened emails twice in the last 20 days" to identify engaged prospects.

Creating Your Play

‍‍Build a play that triggers when someone enters your email engagement audience. Target senior titles and set specific mailboxes for outreach. This ensures you're reaching out to decision-makers who have shown sustained interest in your outbound messages.

Setting Up Your Sequences‍‍

Design sequences that acknowledge their continued engagement. For prospects with multiple clicks, reference their specific interactions. This targeted approach helps convert previously engaged prospects who didn't initially convert.

By automating outbound based on email engagement, you can efficiently re-engage warm prospects who are showing renewed interest.