The Conference Meetings Play

The Conference Meetings Play

The Conference Meetings Play is a high-efficiency strategy that transforms a static list of event-attending companies into a fully automated outbound motion—no attendee list required. Ideal for GTM teams preparing for events like eTail, SaaStr, Shoptalk, or niche summits, this play automates the prospecting, enrichment, and sequencing needed to book meetings before you even arrive.

Start by converting the conference’s company list into a usable CSV. Whether it’s from a PDF, webpage, or sponsorship doc, use ChatGPT to cleanly format the list into two columns: company name and domain. Upload this CSV into Unify via the Companies tab, enabling enrichment to pull in firmographics like size and industry. Now you’ve got a dynamic company-level audience that’s ready for outbound.

Next, build your play in Unify’s visual Play Builder. Set the trigger to fire when a record enters your conference audience (e.g., “eTail 2025 Attending Companies”). Then, use a Prospecting node to automatically find 3–5 high-fit contacts per company. Target personas like VPs of Marketing, CMOs, or Directors of Growth, and exclude irrelevant roles like SDRs or junior staff to maintain outreach quality.

After prospecting, insert a Loop node so that Unify can process each contact individually. Connect it to a Sequence node, where you’ll drop in your conference-specific messaging. These sequences should mention the event and invite the prospect to a relevant pre-event touchpoint—like a VIP session, coffee chat, or networking happy hour. A compelling opener might be:

“Hey [First Name], I saw your company’s attending eTail—so are we. We’re hosting a private gathering of marketing leaders during the event, and I’d love to extend an invite.”

This approach works because it’s both relevant and scalable. You don’t need attendee emails—just a company list. Unify automates the rest, ensuring your calendar fills up before the conference even starts. It’s an especially valuable tactic for AEs, field marketers, and SDRs who want to maximize their on-the-ground presence with minimal manual work.

To level up this play, consider adding AI Agents that pre-qualify accounts based on firmographic traits like revenue, headcount, or geo before prospecting. You can also enable Slack alerts to notify execs when a key contact has been touched, or run post-event follow-ups using the same company audience. And if you want full account coverage, combine this play with the Conference Speakers Play to reach speakers and their teams in parallel.

In summary, the Conference Meetings Play is your go-to workflow for converting a plain company list into booked meetings. With one upload and a few clicks, you’ll be running a programmatic outreach campaign that feels personal, timely, and strategic—setting you up for success at any event.