Unify’s Lookalikes Play is designed to help sales teams turn their best customers into a repeatable pipeline. Instead of manually searching for similar companies, this feature uses a seed list (like your closed-won accounts) to automatically generate a list of highly relevant lookalike companies. The video explains how this eliminates hours of manual research by leveraging automation to identify targets that closely resemble your ideal customer profile.

The tutorial walks through setting up the play inside Unify. It starts by navigating to the Plays section, selecting the Lookalikes template, and configuring the seed list using attributes such as closed-won opportunities. From there, you can customize conditions like minimum relevance scores, company size, industry filters, and geography. Once the list of lookalike companies is generated, the play automatically prospects key personas like heads of sales and marketing at each company, ensuring outreach is focused and efficient.

Finally, the video shows how to route these prospects into the right outreach sequences and keep your CRM synced through Salesforce integration. By using your best customers as the foundation, Unify’s Lookalikes Play makes it easy to scale what’s already working, allowing you to start conversations earlier and focus efforts on the accounts most likely to close.

The Lookalikes Play

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