The New Hire Play

The New Hire Play

The New Hire Play in Unify makes it easy to identify and connect with newly hired prospects at your target accounts. Instead of manually searching LinkedIn or tracking job changes by hand, this play automatically finds people who have started new roles within the last three months. The video begins by showing how to access the Plays section, create a new play from the Sequence New Hires template, and ensure all dependencies are configured before customizing the setup.

Inside the play builder, the tutorial explains how to configure the trigger node to define your audience. By default, the play finds all recent hires across your instance, but it can also be narrowed to specific territories or target account lists using company filters and Salesforce data. Once the audience is set, the next step is prospecting and sequencing. The video demonstrates how to assign outreach based on Salesforce account ownership so emails come from the right rep, and how to route each persona—like heads of sales and heads of marketing—into the appropriate sequence automatically.

Finally, all activity syncs back into Salesforce to keep records up to date. In just a few minutes, the play identifies relevant new hires, routes them to tailored outreach, and ensures your team connects with fresh contacts early. By automating this process, the New Hire Play helps sales reps stay ahead of the curve and build relationships with key decision-makers from day one.