The Vanilla Website Visitors Play

Automating outbound to individual website visitors helps you capture active buyer intent. Here's how to set it up in Unify:

Building Your Audience

‍‍Create an audience called based on person-level website activity. Set your tracking window (e.g., last three days) to ensure timely outreach. This helps you identify and track specific individuals showing interest in your solution.

Creating Your Play

‍‍Set up a play that triggers when someone enters your website visitor audience. Skip the prospecting step since you already have their information, and move directly to sequencing. This allows for quick response to demonstrated interest.

Setting Up Your Sequences

‍Create sequences specifically for website visitors. Target prospects matching your ideal customer profile titles. The immediacy of response to website visits often leads to higher engagement rates.

By automating outbound to website visitors, you can capitalize on active buying interest when it's at its peak.