The Pricing Page Visitors Play

The Pricing Page Visitors Play

Let’s say you want to set up an outbound automation for visitors to your pricing page—but you don’t want to email everyone. You only want to target highly qualified companies with the right job titles and seniority levels. Here’s how you can set that up end-to-end using Unify in under five minutes.

We’ll be using Unify, our all-in-one automation platform for go-to-market teams. It’s designed to help you automate growth, outbound, and expansion plays in a single, cohesive system.

Start by creating an audience. Navigate to the Audiences tab, click Create New, and name it something like “Pricing Page Visitors.” Set your filter so that page views match “/pricing”, and limit it to visits in the last three days. This gives you a real-time list of companies showing high purchase intent.

Next, define your personas. In this example, let’s say you’re looking to outbound to people with “Head of Marketing” titles—specifically those focused on demand gen, while excluding roles that lean more brand-heavy. Using Unify’s persona builder, you can include and exclude job titles to make sure you’re targeting exactly the right people.

Now let’s build the play.

In the Plays section, click Create New Play. You’ll be dropped into Unify’s canvas-style builder. The first block you’ll add is a trigger that fires when someone enters your pricing page visitors audience.

From there, drag on an AI Agent node to qualify companies. In this example, we’re using an agent called “Is Company Qualified?” that checks whether the company is B2B and has raised funding in the last year. These are custom criteria, and the AI agent will search the web and return true or false values based on real-time findings.

Now that you’re only working with qualified visitors, you’ll add a prospecting node. This step will find people at those companies with the titles you defined earlier—like Head of Sales or Head of Marketing—and only in your selected geography, such as the United States.

Since this node might return multiple prospects, you’ll insert a loop node next. This ensures the automation goes one-by-one through each person before continuing.

Finally, add a sequencing node. Here’s where Unify shines: you can route each prospect to the correct sequence based on their persona. Heads of Growth get the Growth Leader sequence, Heads of Marketing get the Marketing Leader sequence, and so on. Each sequence can be fully personalized to the prospect’s function and seniority.

And that’s it. You’ve created an intelligent, persona-aware outbound automation that only triggers for qualified pricing page visitors.

This play makes sure your sequences are reaching the right people with the right messaging at the right time—without you lifting a finger.

Don’t forget to like, comment, and subscribe—and if you want help building your own play, click the demo link below. See you in the next video.