Intro to People

Intro to People

The People tab in Unify gives you a real-time view into the individuals engaging with your website, combining identity resolution, behavioral data, CRM context, and outbound sequence tracking—all in one place. This centralized dashboard is designed to help go-to-market teams decide exactly how and when to act on prospect-level activity. In this module, you’ll learn how to explore visitor behavior, qualify high-intent contacts, and even upload cold leads for enrichment and personalized outreach.

To access the People tab, log into your Unify instance and navigate to Explore > People in the sidebar. This will open up a dynamic list of contacts who have recently engaged with your site. The view is customizable: you can search by name, sort by recent activity, and surface fields like last visit, job title, persona match, or current sequence enrollment to suit your workflow.

Clicking into an individual’s profile brings up rich detail about their engagement. You’ll be able to see their full web activity history—pages viewed, timestamps, and the frequency of their visits—alongside synced CRM data like company associations, opportunity status, and current outbound sequences. You’ll also see other contacts at the same company, giving you a quick snapshot of the broader account context.

Inside the Activity tab of any person’s profile, you can view a chronological timeline of their behavior across sessions. This includes the exact dates, times, and pages visited—giving you a clear picture of how they’ve been interacting with your site. These insights help you identify high-intent visitors and tailor your outreach with precision.

Unify also supports cold outbound workflows through its CSV upload and enrichment feature. You can upload a list of leads by providing basic data like name and LinkedIn URL. Unify will automatically enrich each contact with job titles, company data, emails, and even phone numbers (if enabled). Once enriched, these contacts can be enrolled directly into Plays—transforming cold prospects into warm, ready-to-engage leads.

Altogether, the People tab acts as your command center for individual-level prospecting. Whether you’re responding to inbound signals or activating a curated list of outbound leads, Unify gives you the insights and tools to move faster, personalize smarter, and drive more effective engagement.