The Coffee Play

The Coffee Play

The Coffee Play is a location-based outbound sequence built to help you connect with prospects in your territory—or wherever you’re traveling—by offering to treat them to coffee. It’s perfect for generating in-person meetings and building rapport with high-intent leads. Using LinkedIn Sales Navigator, Unify enrichment, AI agent filtering, persona-based sequencing, and dynamic personalization, this play delivers highly tailored outreach with minimal effort.

Start by building your audience in LinkedIn Sales Navigator. For example, if you’re heading to San Francisco, filter for people with titles like “Head of Sales,” “Head of Growth,” or “Head of Business Development” at companies with 1–500 employees, located in the city. Since Sales Navigator doesn’t offer a B2B vs. B2C filter, you’ll take care of that later in Unify. Export your list using a scraping tool like PhantomBuster, which gives you names, titles, and company details—minus emails, which Unify will enrich automatically.

Next, upload the list into Unify from the People tab and turn on Email Enrichment. Unify will find missing contact details and map them to your audience, which you can name something like “SF Heads of Sales.” Once uploaded and enriched, you’re ready to launch your Play.

In the Plays tab, create a new Play from scratch. Trigger the Play to start whenever someone enters your uploaded audience. Add an AI Agent node to filter out B2C leads by asking, “Does this person work at a B2B company?” If the answer is true, they’ll continue through the workflow; otherwise, they’re excluded.

Once your audience is filtered, use persona-based routing to send people into different sequences depending on their role. Define personas like “Head of Sales,” “Head of Growth,” and “Head of BD” using Unify’s title-matching tools, and route each one to a personalized email sequence.

Each email sequence should include personalization through both static variables (like {first_name}) and AI Snippets. These smart text blocks dynamically adapt to each recipient using their title, industry, or company data. For instance, an intro snippet might say, “We work with sales leaders to drive pipeline automatically,” while a PS snippet might include a customer quote from someone in a similar role or vertical.

In just a few steps, you’ve launched a repeatable, high-impact Play. You can run it in any city—just update the geography in Sales Navigator, export your new list, and rerun the same workflow in Unify.

The Coffee Play works because it blends personalized, relevant outreach with automation and intent-based targeting. It’s warm, local, and efficient—giving you a lightweight, high-reward way to drive real-world conversations and bookings, one coffee invite at a time.