The LinkedIn Company Followers Play

The LinkedIn Company Followers Play

The LinkedIn Company Followers Play turns your brand’s LinkedIn presence into a repeatable pipeline generator. Instead of letting company page follows go unnoticed, this play helps you identify high-fit prospects who already follow your brand and automatically reach out with persona-specific, AI-personalized messaging.

Start by going to LinkedIn Sales Navigator and filtering for leads under the “Buyer Intent” category by toggling on “People who follow your company.” From there, refine your results using territory, company size, and job title filters—for instance, targeting 1–500 employee companies and titles like VP of Sales or Director of Growth. Export the filtered list using PhantomBuster’s Sales Navigator Search Export, which gives you a CSV of names and LinkedIn profile URLs.

Next, upload this CSV into the People tab in Unify. Even without emails, Unify’s enrichment will identify contact details using the LinkedIn profile links. Once enriched, map your fields and name your audience (e.g., “LinkedIn Followers – SF Territory”).

Then create personas in Unify—like “Head of Marketing” or “VP of Sales”—by including and excluding relevant titles. These personas become reusable filters for automations and sequences. In your Play, set the trigger to fire when a person enters the “LinkedIn Company Page Followers” audience. Add routing logic based on persona, and connect each persona to its corresponding sequence.

Personalize each sequence with Unify’s AI Snippets. You can build intro snippets that reference the prospect’s title and use case, and add testimonial-based snippets that dynamically insert relevant customer proof. This ensures your emails are personalized to role and signal—without writing a single line manually.

Once live, you can reuse this play every time your follower list grows. Simply re-export new leads from Sales Navigator, re-upload to Unify, and the play runs automatically. This is an ideal low-lift, high-impact play for sales and growth teams with an active LinkedIn presence, and is perfect to run monthly for consistent warm pipeline.