The Lookalikes Play

Automating outbound to companies similar to your successful customers helps you find more ideal prospects. Here's how to run this play in Unify:

Building Your Lookalike Audience

‍Start by identifying companies similar to your best customers. Use AI tools like ChatGPT to generate lists of similar companies, including their URLs. Upload this data to create your lookalike audience.

Creating Your Targeting Play

^‍Set up a play to prospect 2-3 contacts per lookalike company. Target relevant roles like marketing and growth, and specify your geographic focus such as US, New Zealand, and Canada.

Setting Up Your Sequences

‍Create sequences that reference your success with similar companies. Use AI snippets to dynamically include customer case studies and testimonials that are most relevant to each prospect.

By using lookalikes as a target for outbound, you can scale your success with companies where you have already proven your value in their space.