The New Hire Play
Outbound to Companies That Have Made a Hire
Why Hiring Signals Are a Goldmine for Growth Teams
In modern outbound, timing is everything. And few triggers are more reliable than hiring activity. When a company makes a strategic hire - especially in go-to-market roles - it is often a signal of changing priorities, new budgets, and openness to new tools. Unify helps teams act on these signals instantly, identifying accounts that have recently hired for ICP-matching roles and launching outbound plays tailored to that moment.
Instead of waiting for firmographic filters like headcount or ARR to update, this play gives you a real-time, intent-rich trigger. Whether a company just brought in a new VP of Marketing, hired multiple SDRs, or posted a job for RevOps, Unify can surface the event, enrich the right buyer contacts, and kick off a targeted outbound sequence within hours.
The power of this play lies in its specificity. You’re not outbounding to companies because they "might" be in a buying cycle. You’re reaching out because they are actively building something new. When a company adds GTM headcount, it usually means one of three things:
- They are entering a new market
- They are scaling a proven motion
- They are solving for internal gaps
How the Hiring Play Works in Unify
1. Start by creating a LinkedIn search for relevant new hires in your target regions and roles. Use tools like Captain Data or Phantom Buster to export this data into a CSV. Include new hire names when possible to make your outreach more personal.
2. Set up a play that triggers when companies enter your hiring audience. When prospecting, target the managers of these new hires - for example, when someone hires SDRs, prospect for business development leaders. Set your geographic focus and number of contacts per company.
3. Create sequences that congratulate them on specific hires using smart snippets to reference new team members by name. Offer to help augment their team's capacity through automation. This personalized approach makes your outbound more relevant and timely.
This play pairs well with:
- Outbound to New Hires: Target individuals who just joined the team
- CRM-Based Outbound: Include these accounts in your CRM-based flows
- Lookalike Modeling: Add similar hiring accounts for scaled outreach
Results and Best Practices
Teams running this play see meaningful pipeline generated. Why? Because the outreach aligns with what the company is already doing. Messaging like:
"Saw you’re growing the RevOps team—are you planning to revisit your outbound workflows as part of that?"
performs better than generic sequences. It shows awareness and relevance. And when combined with Unify’s enrichment, sequencing, and more, the result is a seamless workflow from detection to deal.