This Year in Performance

Performance and growth sit at the center of who we are at Unify. We have always held ourselves to a high bar, but 2025 pushed us into a new phase. 

This was the year we hit a major inflection point. Larger customers were coming to the table, our pipeline was expanding in both volume and complexity, and our team was growing quickly. To rise to the moment, we needed to evolve our motion, strengthen our foundation, and operate with the rigor of a company scaling into its next chapter.

2025 became the year we did exactly that. And the results spoke for themselves. 

We Generated More Pipeline Than Ever

Across the business, 2025 was a huge year in pipeline creation. We generated $52M in qualified pipeline, driven by a more mature motion, sharper targeting, and a GTM engine that strengthened every month with constant learnings and experimentation.

A large share of that momentum came from us drinking our own champagne, using Unify to fuel our Automated Outbound channel. By orchestrating plays around warm intent signals, we created $27M in pipeline directly inside Unify, establishing a motion that compounded week over week.

A lot of this momentum was fueled by campaigns that broke through the noise:

Perplexity video case study campaign: A high-impact case study video that showcased the AI Search leader’s warm, signal-driven outbound and drove 110 meetings in 48 hours.

Series B B-list celebrity campaign: A playful tactic of our funding announcement included Cameos from B-list celebrities that cut through feeds, booking 885 meetings and creating one of our biggest spikes of the year.

San Francisco out-of-home launch: Eighteen high-visibility placements across the city that boosted awareness and fed top-of-funnel interest throughout the quarter.

Together, these efforts showed how powerfully our GTM engine operated when everything clicked.

Our NBR Team Reached New Levels of Output

The launch of Unify for Sales Reps reshaped how our NBR org operated. By bringing account signals, prospecting & enrichment, sequencing, research & personalization, and task management into one unified workflow, reps worked with greater clarity and higher intent.

The results spoke for themselves.

• Multiple months with more than 100 meetings booked
• More than $1M in closed won revenue sourced directly from NBR efforts

This became a proof point for our customers and a blueprint for how top-of-funnel should operate in 2026.

The Quality of Pipeline Improved Significantly

While we made many strategic changes going into 2025, we doubled down on a philosophy we have believed in from day one: outbound should be rooted in real signals. The result was pipeline that was not just bigger, but materially better. 

This was proven out with over $1M in closed won revenue and a 22% conversion rate of opportunities that came through our outbound channel. 

Better conversations and larger opportunities were all driven by signal-based prospecting through Unify. It became one of our strongest competitive advantages in 2025.

We Brought On More Customers and Helped Them Scale Faster

Growth did not stop at the top-of-funnel. It translated into real business impact as we built out a more robust sales organization across three segments, each with motions and playbooks tailored to their unique customer profiles. This gave us more precision, better coverage, and a tighter ability to convert the pipeline entering the funnel.

The results were clear. We closed six record ARR months, added more than 300 new customers, and began closing deals with enterprises like SoFi that matched the inflection point we reached this year.

As we grew, our customers grew right alongside us. Adoption expanded quickly, with 40% of our customer base embracing Unify for Sales Reps as their home for the outbound sales workflow. Collectively, customers processed more than 250 billion tokens through Unify, a signal of how deeply our product became embedded in their daily operations.

We had the privilege of powering some of the fastest-growing companies in the world, including Perplexity, Cursor, and Decagon. As these teams scaled, Unify proved it could scale with them, supporting more complex signals, more sellers, and higher outbound velocity without compromising quality.

The Foundation for the Next Stage Is Now In Place

2025 was a defining year in Unify’s performance story. We found product market fit at a new altitude, we elevated the quality of our pipeline, and we built the foundation to support the customers we are now partnered with.

2026 will take all of this further with smarter workflows, deeper insight, and a GTM machine that will turn into our always-on engine for growth.