Find your next best customers on autopilot with Lookalikes, powered by Ocean.io

Imagine if every time you closed a new customer, you could identify, engage, and convert 10 more that look just like them. That’s exactly what the Lookalikes signal in Unify, powered by Ocean.io, makes possible. Lookalikes are one of the fastest ways to capitalize on existing momentum and turn your growing customer base into a GTM flywheel. No API keys, no integrations, no stitching together tools - just a stream of your next best customers on autopilot.

How Lookalikes deliver value

Many of our customers have fast-growing customer bases but lack the time or bandwidth to manually stitch tools together and hunt for similar high quality leads. Lookalikes in Unify automatically surface this data and action upon it to drive pipeline:

• Custom seed criteria: Choose any segment to dynamically find lookalikes for (e.g. high scoring accounts, late stage pipeline, closed won accounts)
• Layer lookalikes with other signals: Filter lookalikes to people that have visited your website, been recently hired, or run AI agents to detect custom signals
• Always-on signal: Every time a company meets your seed criteria, kickoff an automated Play that prospects for the right personas, runs AI qualification agents, sends personalized sequences, and syncs new records back to your CRM

For early stage and scaling teams, this is a huge unlock to grow your account list without any extra effort. For larger companies, it’s a fast way to growth traction into new markets or verticals. Lookalikes let you quickly widen your reach, without sacrificing quality or precision.

The Lookalike Customer Story Play

We wanted to highlight one of our favorite Lookalike plays in Unify, which triggers a Play for lookalikes on Unify customers and then then runs an AI Agent to determine which of the case studies they are most similar to on our website, shares that in an AI-personalized email, and then syncs it back to the CRM.

This allows us to capitalize on our growing customer base by triggering outbound to lookalikes as soon as a deal moves to Closed Won in Salesforce, and engage with messaging thatis hyper relevant and personalized to our prospect. After launching this play one week ago, we have already driven $110k in pipeline.

Our Partnership with Ocean.io

Ocean.io is the leading vendor in lookalikes, with a comprehensive algorithm that determines the closest match based on a relevance score between a given company and all lookalikes. We worked closely with their team to provide the best in class data to our customers, and making sure that they can use it to keep growing pipeline.

We are excited to continue to grow our library of signals to power any play imaginable in Unify. Try it out in product or book a demo with our team to get started with lookalikes in Unify.