Introducing Unify's Next Generation of AI Agents

GTM teams have never been short on ideas for driving new pipeline and revenue. The real constraints have been the tools, the time, and the ability to execute those ideas consistently at scale.

AI has opened new pathways, but in practice has been difficult to apply. The cost and complexity of running agents has made it challenging to experiment, and nearly impossible to run always-on workflows across thousands of accounts.

Last week, that changed for the better.

Introducing Unify’s next gen AI Agents

After significant research, evaluation, and development, we’re releasing a latest iteration of Unify’s AI Agents that delivers better performance at a fraction of the previous cost. Agents now run at 0.1 credits, a 10x improvement that makes it practical to deploy agents across entire outbound workflows.

Teams can now bring more ideas to life in ways that were never feasible before, including:

This is AI that lets GTM teams build and run workflows that were previously too complex or expensive to operate.

A rigorous evaluation to make agents accessible

To make always-on agents practical at scale, our team ran a rigorous evaluation process across models and real customer workflows: 

1. Evaluated & benchmarked our previous agent: We created both offline benchmarks and online evaluations to test our existing agent and establish a clear baseline.
2. Explored open source and frontier lab models: We evaluated a broad set of options, including open source models and frontier lab models, across multiple architectures and configurations.
3. Ran extensive evaluations on all models: We ran large-scale evaluations across thousands of real customer workflows to filter down candidates based on performance, reliability, and consistency in real scenarios.
4. Chose the optimal model for performance & efficiency: The final model delivered strong output quality at significantly lower cost, making it practical to run always-on agents across outbound workflows.

Rather than just settling with our current models, our teams did the deep work necessary to achieve the right outcome: Giving our customers the flexibility to deploy AI agents wherever they’d like across outbound workflows.

Smarter AI agents in real outbound workflows

The applications of Unify’s AI Agents are nearly endless, but there are several scenarios where we consistently see customers realizing immediate impact:

• Sellers can act on live buying signals by running recurring agents that detect real-time changes and feed them directly into outbound, improving timing and reply rates.
• RevOps teams can build smarter qualification flows by layering agents that assess ICP fit for sharper control and prioritization.
• Marketers can deliver personalization at scale by using agent-generated insights to craft tailored messaging for each account.
• Growth teams can test and deploy new outbound ideas quickly and without cost constraints, enabling more creative and differentiated motions.

Beyond these universal use cases, companies can unlock even more with Infinity Signals, which enable always on, company specific monitoring tailored to their exact needs. 

• Detecting when a company raises a funding round and triggering outbound aligned to their growth plans.
• Surfacing leadership hires or major team expansions to automatically re-qualify accounts.
• Extracting insights from website changes to power highly relevant outreach.
• Assessing which accounts are using a key technology that makes them a great fit to use a new product offering 

We’re already seeing this type of signal creativity internally. Our growth team is experimenting with always-on agents across more than 35,000 accounts to monitor product launches and automatically trigger custom outreach that ties back to the launch.This play has already driven 15+ meetings and a closed-won deal in the past 30 days.

Outbound can now be more efficient and effective

This evolution of AI Agents finally make it possible for teams to bring their AI ideas to life without compromise.

Customers now get:

• A clearer picture of intent through always-on signal monitoring
• Higher quality pipeline through automated AI qualification
• Higher converting messaging through built-in personalization agents
• More efficient sellers who spend less time researching, qualifying, and personalizing

"Unify’s AI Agents help us move faster by uncovering data and taking action on what matters. We use these Agents to gain a deeper understanding of our buyers, and deliver an experience that leads to conversion."
- Blue Flores, Founding GTM Lead, Zingly.ai

Outbound can finally become the canvas for GTM creativity and always-on intelligence it was meant to be.

Unify turns AI what-ifs into outbound realities

Unify was built to make AI practical for outbound workflows that drive high quality pipeline. Yet for most teams, the biggest blocker has never been the ideas they want to execute, but the cost and complexity required to bring those ideas to life.

With more efficient and performant AI Agents, GTM teams can finally build the plays they’ve dreamed of, from continuous signal detection to faster qualification to personalized outbound grounded in real insights.

This doesn’t stop here. Looking forward, GTM teams will be able to deploy tens or hundreds of thousands of deep research agents every day to understand how their TAM is evolving and act on those changes in real-time.

If you’re ready to see what outbound looks like when those barriers are removed, chat with Unify’s team see our latest AI Agents in action.